Storefront Beautification Tips
The customer experience begins before we even enter your business. You can attract customers to your business by making it look inviting to passersby using these tips:

• Sweep your sidewalk every day. It’s a great way to meet neighbors and potential customers, and it sends a message that you care about your business and the community.
• Contact 311 if there is an issue with city property around your business, like litter in your parking lot, graffiti on a utility box, or a dead street tree on the sidewalk in front of your business.
• Keep an eye on the Hyde Park Main Streets planters near your business and report issues to contact at bottom of page.
  
• Get new signage/branding to make your business pop. Contact Hyde Park Main Streets for info on the ReStore signage program.
  
• Grab a squeegee and keep your windows clean, both inside and out.
  
• Invest in a fresh coat of exterior paint.
• Draw attention to your business with a brightly colored door.
• Add some greenery to your storefront, like a couple of planters at your entrance or window boxes.
• Make sure exterior lighting is working and highlighting your establishment to make it look its best.
• Replace, polish, or spruce up exterior fixtures, like doorknobs and light fixtures.
• Provide a trash can, so that customers can dispose of items in a way that won’t litter your property or our community.
• Contact the Hyde Park Main Streets Design Committee for a storefront consultation. Contact info at bottom of page.
  

Window Display Tips
Your window is a big free billboard you can use to advertise your business. Maximize that opportunity using these tips:

• Rotate your window displays regularly. Don’t keep the same items on display for months or years.
• Keep windows clear, so that passersby can see inside your store. Use a window decal instead of posters or other items that will block the view into your store.
• Tell a visual story using your products. Come up with a theme and design your window around the theme.
• Keep the focal point at eye level and then add other elements around that focal point. Stand outside and mark eye level on the window before you start designing.
• Create visual interest by using different shapes, colors, textures or by using one item repetitively in a creative way.
• Avoid clutter; it is confusing and distracting to the eye.
• Use lighting to draw attention. Put a spotlight on the focal point in your window, or use string lights around window edges to create a framing effect.
• Use discount signs sparingly. Attract repeated attention with a “daily special” sign instead.
• Contact the Hyde Park Main Streets Design Committee for a window display consultation.

Hyde Park Main Streets
Email: [email protected]
Phone:617-361-6964

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